****$1,000 Signing Bonus****
Are you ready for an exciting career in the financial services industry? If so, Andrews Federal is the place for you! Andrews Federal is a transformative, international financial institution, proud to serve our military and communities. Our top priority remains to help our members achieve financial wellness.
With a positive workplace culture embedded in every aspect of our DNA, our organization has been certified as a Great Place to Work for 3 consecutive years. Andrews Federal offers a highly competitive compensation and benefits package to maintain a happy and healthy workforce.
As our organization continues to thrive, we seek a highly motivated workforce that is not afraid to provide innovative solutions within the financial services industry. Our leaders encourage collaboration and new ideas as we continue to serve our global membership.
Some of the perks of working at Andrews Federal include:
- 12 paid holidays a year including your birthday
- Affordable healthcare plans and Employer Paid FSA accounts
- Career development, training opportunities, career coaching, and tuition reimbursement
- Retirement plans with a competitive matching option
- Childcare stipend to help working families
PURPOSE OF POSITION
Andrews Federal Credit Union seeks an experienced professional to champion marketing initiatives to achieve our organizational growth and expansion goals. The individual should possess a deep knowledge of branding, product positioning, campaign development as well as social media and digital content marketing expertise. The individual should also have a proven track record of establishing, analyzing and evolving marketing strategies in a dynamic environment.
ESSENTIAL DUTIES
- Develop and maintain a results oriented communication program which conveys the corporate brand through multiple delivery channels and diverse market segments.
- Work with internal stakeholders to plan, create and launch creative marketing campaigns, press releases and public service announcements that resonate with current and potential members.
- Establish a best-in-class social, digital and web presence that drives member awareness, engagement and adoption of the credit union’s products and services while upholding the brand and values of the credit union.
- Collaborate with other department leaders on the creation and promotion of new products and services that attract members, achieve established goals and increase overall revenue
- Lead analysis across all marketing channels to measure overall performance of activities and use this data to develop actionable future plans.
- Initiate Raddon Surveys and other research tools to gather data on industry trends in order to identify new market opportunities.
- Coordinate business development activities within the marketing department and support the retail division with community activities.
- Develop and manage marketing related budgets.
- Remains cognizant of and adheres to Andrews Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
- Establish and maintain a departmental structure and staffing to effectively accomplish the credit union’s goals and objectives.
REQUIRED EXPERIENCE
- Bachelor’s degree in Marketing, or related field, required.
- A minimum of seven to ten years of marketing experience within a large credit union or banking environment with four years in a supervisory capacity.
- Ability to solve complex problems with creativity and ingenuity.
- Ability to analyze data and member survey results to create an actionable plan
- Ability to operate independently, and exercise significant latitude for independent judgment, discretion, and action.
- Experience working in complex environments with a high degree of organizational effectiveness.
- Proficiency with Microsoft Office required.
- Excellent verbal, written, and exceptional organizational skills required.
- Expertise in MCIF data analytics
PHYSICAL REQUIREMENTS
- Requires the ability to sit at a desk and computer for extended periods of time.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.